LFO- Summer Girls

The music group LFO was popular back in my middle school days. They were a one-hit wonder pop singing group that won all the hearts of teenage boys and girls. The most popular song that this group came out with was unquestionably entitled “Summer Girls.” This was a song that was very upbeat and very catchy. The words were easily understood therefore people could sing along with the song and have fun with it. There were a few lines in this song however that I found interesting. The first line is at the end of the third verse. The singer says, “You look like a girl from Abercrombie and Fitch.” I believe that the writer of these lyrics knew about the “look” that all Abercrombie members have and that they are all the same. He knows about the style that these girls have and how they buy into the thoughts of the company. In another line he says “I like girls that wear Abercrombie and Fitch,” and with a little stretch of my imagination I came up with the songwriter had a thing for the models that worked there and that he only would be interested in Abercrombie models.
This song obviously relates to the article by McBride, “Why I hate Abercrombie and Fitch.” The article is all about how Abercrombie people are better than everyone, and how they do not treat people the same. But, that is a different story. This time the part of the article we are going to focus on is what McBride calls “the look.” The same look that all of the models and members have, and the policies and rules that the company makes up for their employees to follow on. The look that is supposed to be classic, and natural. The look that does not involve gold jewelry or afros, the same look that involves it’s members to wear appropriate undergarments, however none of the pictures that they show have the models wearing anything let alone underwear. The company creates this image that sex sells, and maybe that is why they are so successful. But what I do not understand is what does a half naked woman, and a man with no shirt on have to do with clothes. I mean if they are not wearing any how can they be advertising. It is not about the clothes. It is about the look that the models have.
I am personally not a fan of Abercrombie. I have friends who love the place, but me personally I don’t have the audacity or the money to shop at that store. Just walking through the halls at my high school was enough of a Abercrombie fashion show for me. I am not a fan of the clothing line or the look that their company supposedly produces.